Kelly Heyboer, a Newark Star-Ledger reporter who is attending the “Covering Digital Culture” seminar for journalists at the University of Maryland in College Park, writes about how some companies will pay bloggers to write about them.
Heyboer wrote, “Journalists have long maintained that accepting compensation or gifts to promote a product on news pages is highly unethical. But many bloggers don’t consider themselves journalists. The rules and ethics of good blogging are still emerging.
“Still, if bloggers are writing for cash without disclosing it to their readers, they risk losing the trust of their audience and their viewers may flee, Hallerman said.
“‘There are so many places to go online that if ads are too intrusive, they’ll go bye-bye,’ Hallerman said.”
OLD Media Moves
Blogging for dollars
September 14, 2007
Posted by Chris Roush
Kelly Heyboer, a Newark Star-Ledger reporter who is attending the “Covering Digital Culture” seminar for journalists at the University of Maryland in College Park, writes about how some companies will pay bloggers to write about them.
Heyboer wrote, “Journalists have long maintained that accepting compensation or gifts to promote a product on news pages is highly unethical. But many bloggers don’t consider themselves journalists. The rules and ethics of good blogging are still emerging.
“Still, if bloggers are writing for cash without disclosing it to their readers, they risk losing the trust of their audience and their viewers may flee, Hallerman said.
“‘There are so many places to go online that if ads are too intrusive, they’ll go bye-bye,’ Hallerman said.”
Read more here.
Full-Time
Crain’s New York seeks a health care reporter
May 8, 2024
Media News
Dow Jones earnings and revenue up slightly
May 8, 2024
Full-Time
CNBC seeks a deputy tech editor
May 8, 2024
Media News
Law360 union members issue vote of no confidence
May 8, 2024
Media News
WERT Prize seeks entries
May 8, 2024
Subscribe to TBN
Receive updates about new stories in the industry daily or weekly.