Travis Lyles has been named The Washington Post’s Instagram editor.
In his new role, Lyles will lead one of the newsroom’s key growth initiatives. The team will also work to attract new readers and followers via The Post’s fastest-growing social platform.
The team will also be responsible for optimizing storytelling for Instagram, making Post journalism an essential daily habit for more of the platform’s billion-plus users.
His new role begins Feb. 1.
Previously, Lyles was at Pilot Media Solutions where he oversaw growth and advancement of all social media platforms at The Virginian-Pilot. He also worked at Business Insider as a social media intern, and then as a lead social media producer.
He was also sports information assistant, then news editor and then communication studies department-mass media/marketing fellow at Longwood University.
He has also interned at Christ In Youth.
Lyles is a graduate of Longwood University.
