The Salt Lake Tribune and PressReader have collaborated to launch an enhanced e-edition of the Utah-based newspaper powered by PressReader’s white-label solution, Branded Editions – which has been developed around readers’ feedback.
After its initial launch in January, the Tribune’s e-edition users asked for a more user-friendly platform, which led to the publisher switching tech providers.
The Salt Lake Tribune executive editor Lauren Gustus said:
“E-edition readers are among the most loyal supporters of The Tribune. We are thrilled to offer them an improved experience and to be able to give them the functionality they asked us for.”
The Tribune now has additional revenue opportunities tools, including Google Ads integration. Branded Editions has also developed a marketing campaign for the paper that acknowledges the readers’ feedback.
Steve Chapman, PressReader’s senior vice president of content partnerships added:
“At PressReader, we firmly believe in supporting quality journalism by making access to content seamless, and we built Branded Editions by continuously listening to the readers’ needs and feedback.
“Our partners understand that immersive reading experiences help to elevate their products’ overall quality, leading to increased audience and revenue. That’s why we are so excited to partner with a progressive publisher like The Salt Lake Tribune and provide new features and upgrades that their readers have asked for.”
The new e-edition is available via the web, iOS and Android apps.
