NBCUniversal and Amazon have finalized a deal in which the former’s Peacock streaming service will be available on Amazon Fire devices.
The deal will also place the network’s 15 apps, including NBC, NBC News and NBC Sports, on these devices. Other apps that will be available include Bravo and Telemundo.
The deal could help boost Peacock’s subscriber base as it competes in a heavily saturated streaming market.
Matt Bond, NBCUniversal’s chairman of content distribution, said:
“We look forward to building on our existing partnership with Fire TV’s millions of customers and offering them Peacock’s undeniable line-up of original, library and film content. This marks another great step in reaching audiences everywhere with the breadth of NBCUniversal’s full entertainment, film, Hispanic, news and sports portfolio.”