The New York Times has reemerged as a potential buyer of The Athletic, after previously the two companies failed to reach an agreement in June.
The Athletic has hired investment banking firm LionTree to facilitate a sale.
The Athletic has a valuation of about $500 million, although the site is seeking as much as $800 million in a sale. Apart from the Times, other potential buyers include Axios. However, The Times acquiring The Athletic makes the most sense as both are built in a subscription model and The Times is working towards building its subscriber base.
The new sales talk come after reshuffling at The Athletic.
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