OLD Media News

Nexstar Media Group names Forsgren VP and GM of broadcasting and digital

November 12, 2021

Posted by Mariam Ahmed

The following excerpt announcement was sent out by Nexstar Media Group:

Nexstar Media Inc. has appointed Larry Forsgren as Vice President and General Manager of its broadcasting and digital operations in Champaign-Springfield, IL, including WCIA-TV (CBS), WCIX-TV (MyNet), WCIA.com and their related digital and social media channels. Mr. Forsgren will begin his duties immediately and report to Traci Wilkinson, Senior Vice President and Regional Manager for Nexstar Broadcasting.

Mr. Forsgren is very familiar with Nexstar and its station group, having worked previously as sales director for WMBD-TV and WYZZ-TV, the Nexstar television stations serving Peoria, Illinois. He joins Nexstar from KMTV-TV in Omaha, Nebraska, where he most recently was Vice President and General Manager, responsible for long-term strategy and all aspects of the station’s day-to-day operations.

Prior to leading KMTV-TV as Vice President and General Manager, Mr. Forsgren served as Director of Sales for the station, and before that, he served in leadership positions of increasing responsibility at television stations in Omaha, Madison, Wisconsin, and Yakima, Washington.

Mr. Forsgren has been deeply involved in the communities in which he has worked and lived throughout his career, serving on the Board of Directors of the Nebraska Broadcasters Association, as a trustee for the Business Ethic Alliance in Omaha, and as a member of the Marketing Committee of the Omaha Chamber of Commerce. Mr. Forsgren graduated from the University of Nebraska in Lincoln with a bachelor’s degree in marketing.

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