NBCU sells Blueprint assets to marketing firm
NBCUniversal told members of Blueprint that it was planning to wind down the subscription VOD service centered on crafts and hobbies “over the next few months.”
Instead, the media company has sold Blueprint crafting subscription-streaming service to TN Marketing, an online video subscription and streaming business.
Terms of the deal were not disclosed.
“Bluprint is a natural fit as part of TN Marketing’s portfolio of online communities,” said Cal Franklin, CEO and president of TN Marketing.
Together, both companies have sold over 17 million classes to an estimated 3.5 million customers and owns over 4,000 hours of instructional video content.
TN Marketing’s Jim Kopp, EVP and GM of digital business added, “Our team is focused on continuing the excitement, enthusiasm and loyalty that the Bluprint community, instructors, designers and content creators enjoyed since its Craftsy days.”