McClatchy to move subscribers online
McClatchy publications will move to a digital-only format, amid recent legal proceedings around its bankruptcy filing.
Aminda Marqués González, president, publisher and executive editor, said in the announcement, it “was a very difficult business decision reached after thoughtful analysis and deliberation…as more readers find their news online, demand for print is declining and publishers, including our sister publications across McClatchy, are consolidating their print operations.”
The first of McClatchy’s newspapers to adopt the Weekend Edition was the Sun News. It was able to move all of Saturday’s print advertising to another day of the week and still satisfy marketing campaigns. As for content, many of the features that were included in the Saturday print edition are spread out in the Friday and Sunday print editions.
Every McClatchy publication will follow this format with few disparities.
Sara Glines, East Region lead for McClatchy said for the online-subscriber move, “The e-edition is a really good bridge product because you’ve got these folks who love their printed newspaper, and what I’ve heard from so many of them as they transitioned was they had no idea that all the extra content was available…It’s a real satisfying platform for them.”