Industry Dive launches “studioID”
Industry Dive, a business journalism organization, has launched studioID, a global content studio, combing Industry Dive’s growing Brand Studio with NewsCred’s former Licensed Content Marketplace, Content Hub and content marketing services team.
With studioID, B2B and B2C clients will have more ways to reach customers with stories that fuel the journey from brand to demand.
“We believe every brand in the world has a compelling story to tell,” said Jane Qin Medeiros, studioID’s general manager and executive vice president of content marketing services. “These important stories help us make decisions in our jobs and in our lives. The studioID team understands how to guide clients to find these stories and we have the tools needed to create connections, build trust and drive demand.”
The new initiative features more than 40 content strategists, creators, program managers, marketers ready to talk strategy, content ideation and amplification of a brand’s message with the platform providing the following services:
- Brand to demand programs
- Original content creation
- Licensed content marketplace
- Lead generation and content amplification
- Content marketing optimized hubs
Industry Dive’s journalism written for its portfolio of 23 publications are now part of the License Content Marketplace for clients to share with their readers.