Oct. 6, 2019 marks the start of National Newspaper Week in Canada. With this, common questions that arise include “how the newspaper business is doing?”
It can either be “exciting” or “terrifying.”
Newspapers have seen an increasing number of readers. According to the latest research from News Media Canada, 9 out of 10 Canadians read community media between print and digital each week. When news breaks out, one can write a story, post it on a website, link it to social media or make a podcast about it.
But, the main problem is how does it all get paid for? Facebook and Google alone take up 75 percent of the online advertising revenue in Canada – so how can the local journalism be supported and paid for?
Although there is no doubt about the power of Facebook and Google, reporters from these social media giants will not be seen in the city’s local council chambers or community campaigns.
In addition, it is not just the business model that has been disrupted. The power of social media has taken over. For example, you can ask any retailer who has seen someone come into their store to look at a product, then pull out their phone and order that product from Amazon right in front of them.
The definition of “community” now encompasses not only geography but also, the internet and rise of social media. However, we still live in a geographic boundary and it is essential to support the local readings.
Further, steps are being taken. For example, Andrew MacLeod, CEO Postmedia Network Canada, talks about how well his company is doing in light of giants like Facebook and Google eating up huge chunks of advertising dollars.
He says, “We continue to be recognized at every major awards ceremony and to do amazing, innovative work,” reflecting his proudness of the exceptional journalism produced by the company’s newspapers that san the country.
To sign a pledge of support, readers can visit newspapersmatter.ca.
