Frankie Flack: Ignore the llamas and dress colors; stick to hard news

Frankie Flack

Frankie Flack is a PR person who works in New York and who talks to business journalists every day. You have been warned.

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3 Responses

  1. Scott says:

    Frankie, Frankie, Frankie… Your lack of perspective never ceases to amaze. As if the only thing separating your client’s newsless pitch from a spot on the network news is a couple of runaway llamas. Are the llamas and the dress frivolous stories? Yes. Do the media (including the FT and the Economist) rely too heavily on click bait? Absolutely, and it’s even more frustrating to us journalists pushing actual stories. But the challenge–to us and to you–is not to whine about what the public is interested in, but to find compelling stories and frame them in such a way that they’ll resonate at least a fraction as much as the llamas and dresses of the world (btw, I initially saw white and gold, but now I can see the blue…)

  2. Joe says:

    Eh, two points:

    1. This is a business that seeks to both inform and entertain. The apparent resonance of the dress and llama stories actually proves that companies were right to devote some amount of resources to it, despite its silliness.

    2. I don’t understand why this should be frustrating to flacks at all. Many (not all) of you offer stuff with the nutritional value of pixie stix that ALSO tastes like crap. You’re not failing because the news is focused on “entertaining” stories. You’re failing because you neither inform nor entertain.

  3. Brandon Boye says:

    Spot on.
    You know whose audience is not up: NYT, WaPo, CNN and NBC.

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