Daily Mail sees plummeting advertising amid lockdown
DMGT, the owner of the Daily Mail records another decrease in advertising revenues since November after the most recent lockdowns affected its free sheet newspapers and events business, with underlying group revenue falling 15 percent in the first quarter of its financial year.
Print advertising fell 38 percent primarily because of a big fall in readership for the Metro newspaper, a free sheet hit particularly hard by the pandemic. Overall, advertising fell 16 percent, but digital revenue rose 8 percent because of a stronger performance from MailOnline.
The group’s data, events and education technology business also did not fare well and almost half of the group’s revenues come from there.