Media Moves

BBC may move to subscription-based model to tackle funding shortfall

February 5, 2021

Posted by Mariam Ahmed

BBC is planning on launching a subscription model for its global news service as “its financial model, based on advertising sales and licensing to other media companies that offer its channel to their subscribers, is under pressure due to changes in the way people access news and downward pressure on global advertising revenues,” the broadcaster said.

Additionally, the pandemic has also affected the network’s ability to generate income for its global news service despite demand being higher than ever.

Further, BBC expects to see a “significant impact” on revenues at Global News in the 2020/21 financial year and beyond.

But, “At the same time, some news providers have begun to have significant success through a direct to consumer subscription model. We will continue to consider how GNL can best operate in the market to ensure long-term commercial success in the face of current global news market challenges.”

Read more here.

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