OLD Media News

Axel Springer, parent of Insider, is buying Politico and Protocol for $1 billion

August 26, 2021

Posted by Chris Roush

German publisher Axel Springer announced Thursday that it plans to acquire digital media site Politico for about $1 billion, reports Lauren Feiner of CNBC.

Feiner reports, “The acquisition grows the publishing group’s portfolio in the U.S. further, adding to its ownership of Insider and Morning Brew. Axel Springer is the German publishing giant behind major news outlets like Bild and Die Welt in the country. It recently went private and continues to invest in U.S. digital media companies.

“Axel Springer and Politico were already in a joint venture partnership since 2014, when Politico Europe launched, according to a press release. That news site has been profitable since 2019, the announcement said.

“Axel Springer was reportedly in talks to buy Politico’s rival Axios earlier this summer.

“Politico founder and publisher Robert Allbritton will continue in that role for both Politico and sibling tech site Protocol, according to the release.”

Read more here.

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