Yahoo Finance’s Task talks his job

Gorkana interviewed Yahoo Finance editor in chief Aaron Task about his typical day and the expansion of his business news staff.

Here is an excerpt:

What does a typical day look like for you?

Typically, my day starts before 6 a.m. and I start prepping for our first “Daily Ticker” shoot, which typically ends by 8 a.m. After that, I shift gears and focus on the morning meeting with the editorial team of Yahoo! Finance. During that meeting we discuss the big stories of the day and how we’re covering them, either via partner content or with our originals. We also plan coverage for upcoming events and brainstorm features and stories that might work for Yahoo.com.

From 10 a.m. on I’m monitoring the site to make sure we’re up to date on breaking news. Most days I typically do at least one additional taping for “The Daily Ticker” as well as work with the Business Development team at Yahoo!, coordinate with editors at our partners, field pitches from potential new partners and work to ensure our staff has all the tools they need to do their jobs well.

What sort of content are you keen to feature?

Given the scope of Yahoo! Finance, almost everything related to finance, business, the financial markets and consumer finance are fair game. But that means the stories I’m keen to feature really must “rise above” in terms of significance, uniqueness or “buzzy-ness,” to coin a term.

What do you wish you were covering more of?

I wish were covering more of the “real economy”, i.e. stories about ordinary Americans and how they’re managing in a very competitive global economy.

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