Categories: OLD Media Moves

Yahoo Finance to get an overhaul

Yahoo Finance is slated to receive an overhaul as part of CEO Marissa Mayer’s mobile strategy, reports Garett Sloane of the New York Post.

Sloane writes, “The company is retooling its popular finance product, which delivers stock updates and money news.

“Finance is getting the full mobile treatment, much like the one Yahoo! developers performed on its other top property, Weather, with an updated, highly stylized app.

“The latest Weather app was released yesterday on Android phones, months after it was redesigned and launched on Apple’s iOS.

“It was unclear when the new Yahoo! Finance would be ready, but it is clear the coming weeks could be crucial for Mayer’s ambitions as Apple is set to release iOS 7 next month.

“Apple’s new mobile operating system is considered its biggest leap forward, giving app makers like Yahoo! a chance to recapture users’ attention.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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