Categories: OLD Media Moves

Yahoo! Finance to begin distributing CNBC content

Brian Stelter of The New York Times reports that Yahoo! Finance will begin distributing video content from business news channel CNBC on Wednesday.

Stelter wrote, “The Yahoo deal is CNBCâ€™s first prominent relationship with an online portal, and represents the first time either company has committed to a global content syndication deal.

“Although CNBC is the dominant business brand on television, its Web site has struggled to gain market share. The siteâ€™s traffic has tripled since a highly publicized reintroduction a year ago, but it still averaged only 538,000 unique visitors in November, according to the company comScore, which measures Internet use.

“Yahoo Finance, which attracted 13.8 million visitors in November, will provide a much broader platform for the networkâ€™s content.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.