Brian Stelter of The New York Times reports that Yahoo! Finance will begin distributing video content from business news channel CNBC on Wednesday.
Stelter wrote, “The Yahoo deal is CNBC’s first prominent relationship with an online portal, and represents the first time either company has committed to a global content syndication deal.
“Although CNBC is the dominant business brand on television, its Web site has struggled to gain market share. The site’s traffic has tripled since a highly publicized reintroduction a year ago, but it still averaged only 538,000 unique visitors in November, according to the company comScore, which measures Internet use.
“Yahoo Finance, which attracted 13.8 million visitors in November, will provide a much broader platform for the network’s content.”
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