Categories: OLD Media Moves

Yahoo Finance starts video series on the business of sport

Yahoo Finance has launched a new, recurring video segment called Yahoo Finance Sportsbook. [contextly_sidebar id=”YZogGjw70lDHneiMeuSXU2wWD2XufP3W”]

At least once a week, reporter Daniel Roberts will examine the biggest business stories in sports, from athlete endorsement deals to brand scandals to product launches, as well as the increasing role of tech in sports, from streaming video to in-stadium apps to sports betting companies.

Roberts will bring in expert guests including sports marketing experts, player agents, and athletes to discuss the news of the moment.

“I think we’ve seen sports business, as a topic, become super exciting to lots of readers in the past few years, as contracts have ballooned and new technology has invaded the industry,” said Roberts.

Roberts joined Yahoo Finance in January after spending more than five years at Time Inc., where he covered sports business and technology for Fortune and Sports Illustrated.

The first installment of Yahoo Finance Sportsbook looks at the battle brewing between three of the top sports apparel brands — Adidas, Under Armour, and Nike — in the country at this year’s Masters.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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