Categories: Highlighted NewsOLD Media Moves

Yahoo Finance starts ad campaign about its live video push

Yahoo Finance kicked-off a new, multimedia ad campaign on Monday as it prepares to expand its live video programming to eight hours of daily market coverage in January 2019.

The commercials, produced by the creative team at Verizon Media Group, feature a line-up of Yahoo Finance’s trusted anchors and reporters as they get ready for the programming debut.

The spots can be seen and heard across national broadcast, online video, podcasts and social channels.

Watch the commercial here.

An accompanying series of print and digital ads will be featured in national newspapers and public screens across New York City.

Yahoo Finance hired Julie Hyman from Bloomberg Television and Adam Shapiro from Fox Business Network to be anchors.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.