Yahoo Finance kicked-off a new, multimedia ad campaign on Monday as it prepares to expand its live video programming to eight hours of daily market coverage in January 2019.
The commercials, produced by the creative team at Verizon Media Group, feature a line-up of Yahoo Finance’s trusted anchors and reporters as they get ready for the programming debut.
The spots can be seen and heard across national broadcast, online video, podcasts and social channels.
Watch the commercial here.
An accompanying series of print and digital ads will be featured in national newspapers and public screens across New York City.
Yahoo Finance hired Julie Hyman from Bloomberg Television and Adam Shapiro from Fox Business Network to be anchors.
