Categories: OLD Media Moves

Yahoo Finance records large increase in Berkshire audience

The audience that watched the Yahoo Finance live stream of Berkshire Hathaway’s annual meeting increased by 30 percent this year, writes editor in chief Andy Serwer.

Serwer writes, “The second annual live stream reached a global audience of 1.43 million unique viewers on Yahoo, across all devices, up 30% from 2016. Engagement also increased significantly this year, with more than 3.1 million total live views on Yahoo, up over 72% from 2016. Audiences spent a total of 24.7 million minutes on Yahoo, up 38% from 2016, watching Berkshire Hathaway Chairman & CEO Warren Buffett, and Vice Chairman Charlie Munger, share their insights and advice, live from the CenturyLink Center in Omaha.

“Additionally, through our live streaming partners in China, we saw another 3.89 million total live views for a combined 6.99 million total live views worldwide.

“In addition to VOD replay on the site, Yahoo Finance has also made an audio replay of the meeting and accompanying interviews available via podcast for the first time ever, through a partnership with Acast.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.