Yahoo Finance plans to expand personal finance coverage

Michelle Castillo of CNBC.com writes that Yahoo Finance is part of the company’s future strategy of focusing on just a few web properties.

Castillo writes, “Yahoo Finance is rapidly expanding its video offerings and staffing up. It will be growing personal finance coverage, especially since Yahoo has seen interest from a new audience — millennials — who like topics like debt management versus traditional investment advice. And, in April, it’s using its livestreaming capabilities to the Berkshire Hathaway annual meeting, including a lunch break halftime show and a sit-down interview with chairman and CEO Warren Buffett, which will be translated into Chinese. Sponsors have been lined up, but not announced.

“‘I think it shows the real strength of Yahoo, which is we have the editorial power and connections to be trusted with something like that and the integrity, and also we have the technology that allows us to do something like that, which is quite ambitious,’ Nelson said. ‘There (aren’t) that many people out there that would be able to pull it off in the tech-media field.'”

Read more here. Castillo’s story has a chart that notes that Yahoo Finance had 54.7 million unique visitors in February 2015 and 78.1 million unique visitors in February 2016, a 43 percent increase.