Yahoo Finance launched a subscription-based service for retail investors, called Yahoo Finance Premium, the company announced Thursday.
The paid service — which costs $34.99 a month for early subscribers and $49.99 moving forward — will give investors a more in-depth look at data.
This, coupled with third-party research, analysis tools, company profiles and other features to help them gain new insights and make smarter investments.
The premium product is integrated into Yahoo Finance’s existing desktop and app products for a seamless experience.
“We are constantly innovating and looking for ways to heighten the experience for our investor audience,” said Joanna Lambert, general manager of finance, tech and autos at Verizon Media, in a statement.
“Based on audience research, we saw the demand for a more centralized hub of data sets, research and premium investing tools, on top of the trusted financial and business news that helps to inform investment strategies.,” she added. “Over the past few months we’ve been beta-testing various models and are excited to officially bring Yahoo Finance Premium to the market today.”
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