Yahoo Finance launches eight hours of live programming on Monday

Andrew Hoffman, the senior executive producer of Yahoo Finance, previewed the website’s launch Monday of eight hours of live programming.

“We’ve all been watching the markets the last few weeks, the last few months,” said Hoffman on Friday during one of Yahoo Finance’s existing shows. “And volatility is the name of the game. And it is going to be going forward.

“So you think maybe it’s just the opening bell, or the closing bell where there’s volatility,” he continued. “And it’s just not true at all. So we’re expanding to an eight-hour, full-day coverage, starting Monday, expanding our five hours to eight hours. No breaks at all.”

Yahoo Finance is introducing some new shows on Monday. The morning show is also getting a new name — “YFi AM.”

A show called “YFi PM” will debut at 1 p.m. At 2 p.m., a show called “The Ticker” will debut. It will focus on the key stock — or anything else traded — tickers of the day. “The Final Round” will be a one-hour show starting at 3 p.m.

Hoffman said that the advantage of Yahoo Finance’s programming is that it’s all digital.

“We’re on any device, any mobile device, iPhone, iPad, whatever it is,” said Hoffman. “…We’re available to anyone with an internet access on any device, wherever you are.”

In addition, Yahoo Finance editor in chief Andy Serwer starts a weekly interview show on Thursday called “Influencers.”

In the past few months, Yahoo Finance has hired a number of broadcast business journalists as part of the expansion, including CNBC’s Jackie DeAngelis, Adam Shapiro of Fox Business Network and Julie Hyman of Bloomberg Television.

Hoffman joined in August. During his career, he has helped create and launch three cable networks: Fox Business Network, Court TV and Sports News Network. At Fox Business, Hoffman was one of the founding executive producers and served as executive producer of market hours for seven years. He also worked at CNBC.

Also involved in the expansion is senior director of operations Vanessa Strouse. She also was previously with Fox Business and CNBC.