OLD Media Moves

Yahoo Finance hosted pop-up at the Grand Central Terminal

Yahoo Finance decided to launch Yahoo Finance Premium on July 23 by taking over Grand Central Terminal.

A pop-up was established at Vanderbilt Hall, and commuters took part in contests, photo experiences, and an opportunity to learn about Yahoo Finance Premium.

Yahoo Finance Premium is a subscription-based service hoping to establish a presence among retail traders. Verizon’s entire ecosystem of brands was on hand during the event, including representatives from Huffpost and Yahoo Lifestyle. 

Yahoo wanted to create a memorable experience by hosting the event at the iconic Grand Central Terminal, known for its Beaux-Arts design and the fact that it boasts more terminals than any other train station in the world. New York City commuters were also able to take advantage of a free trial of Yahoo Finance Premium, as well.

Erica Thompson

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