Jordan Valinsky of Digiday interviewed Yahoo Finance editor in chief Andy Serwer about his job and the website’s strategy.
Valinsky writes, “The vertical pulled in 71 million U.S. visitors last month, according to comScore. Serwer oversees an editorial staff of 18 people, with plans to hire more.
“Serwer joined Yahoo in February 2015 following a 29-year stint at Time Inc.’s Fortune Magazine, saying that he was attracted to working for a ‘digital native’ company.
“In total, Yahoo Finance produces 150 articles and videos — a mix of studio-based shows, live streams and social clips — every week. ‘We are the video platform for business news,’ he said. ‘While a lot of people talk about doing over-the-top, we’re doing it at scale and getting hundreds of thousands of views during big news days.’
“There has been no bigger news day recently than the U.K.’s vote to leave the European Union. With the Brexit decision still reverberating in the markets, Serwer suggested to the financial markets to keep calm and carry on. ‘The economic damage and damage to the U.S. markets won’t be so profound,’ he said. ‘Britain is important, but it’s not that huge a piece of economic activity.'”
Read more here.
