Yahoo Finance and CNBC were the other two top business news websites — beside No. 3 Forbes, which reported a record number — that saw an increase in unique visitors in July, according to comScore data.
Yahoo Finance remained the No. 2 site in the category with 65.9 million unique visitors, up 3.9 percent from the 63.5 million unique visitors it reported in June. More than 75 percent of its visitors now come from mobile.
CNBC moved to No. 4 in the category after being No. 4 in June. It had 51.2 million unique visitors in July, up 3.1 percent from the 49.7 million unique visitors it reported in June. It gets just less than 72 percent of its visitors from mobile.
Business Insider, which is No. 1, saw a 4.2 percent decline of unique visitors to 69 million in July from 72 million in June.
Dow Jones & Co., which includes WSJ.com, Barrons.com and MarketWatch.com, fell to No. 5 in July. Its unique visitors were 47.3 million, down 7.4 percent from 51.1 million in June.
Although it reported a decline in unique visitors in July, Bloomberg rose to No. 6 in the category with 34.7 million unique visitors. That was down 8.7 percent from 38 million in June. Bloomberg has implemented a soft paywall on its website where readers receive the first 10 articles for free but then must pay for access.
CNNMoney.com dropped to No. 7 with 31.2 million unique visitors in the month, down 19.3 percent from 38.8 million in June.
