Yahoo Finance adds trading to its app

Yahoo Finance has added the ability to make trades through its app.

Yahoo Finance has partnered with TradeIt, an API infrastructure company that connects financial institutions to platforms where their customers are already engaged.

Users will have the ability to synchronize their brokerage portfolios with their Yahoo Finance Watchlists.

The trading function is available in the U.S. for both iOS and Android. Users can initiate a trade from any given quote page or watchlist. They will then be taken to their select broker screen to sign in, view their synced account, and execute the order.

Most of the major brokerage firms will be accessible on the Yahoo Finance app through the TradeIt integration. All order communications are passed directly through to the user’s broker, who is responsible for execution.

Yahoo Finance will not be retaining users brokerage credentials as part of this new function.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.