Categories: OLD Media Moves

WSJ.com goes from blue to gray

The primary color of the redesigned Wall Street Journal Web site changed overnight from blue to gray. There are more color photos, and more categories of news on the front page as well.

Those are my first impressions of the new WSJ.com.

The site’s home page attempts to be a more comprehensive overview of business and other news. There are more developed sections, such as World, Tech, U.S., Personal Finance and Sports, on the front page, accompanied by several headlines and a color photo for each. Opinion actually has two spots on today’s home page — one on the upper, right hand corner, and the other near the bottom.

In addition, other Dow Jones & Co. business news properties also have a presence on the site, with headlines from SmartMoney, Barron’s, Marketwatch and All Things Digital at the bottom of the page.

The department links that were formerly on the left hand side of the page are now at the top, making navigation easier for most folks.

My only complaint: The link for media and marketing news has disappeared. It was often my first click when I got to the home page.

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