WSJ website about to reboot

Joe Pompeo of Capital New York writes Thursday about an upcoming reboot of the Wall Street Journal website.

Pompeo writes, “Editors at the paper have been getting previews of the new wsj.com in recent weeks, though a spokeswoman said ‘the visuals are in no way final. They were shown as part of the consulting/feedback process.’

“She also said there’s no official launch date and that the changes will be rolled out iteratively.

“In any case, one person who’s seen the prototype described a cleaner homepage with less text, more photos and fewer navigation bars at the top. The spokeswoman said the new site will have a responsive design with ‘streamlined navigation.’

“The relaunch is part of a ‘digital transformation’ that Baker, writing in a Dec. 31 year-end memo, told Journal employees to expect in 2014. He also mentioned ‘new digital home[s], complete with additional digital and reporting staff’ for coverage areas including politics and policy; global markets and finance; arts & entertainment and China.

“The spokeswoman said those projects are still in the works.”

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