WSJ unveils new section name, other changes

The Wall Street Journal has changed the name of its Marketplace section to Business & Tech, and made other changes, reports Joe Pompeo of Capital New York.

Pompeo writes, “‘It reflects the fact that every business is a technology business, whether it’s farming or mining or consumer packaged goods or travel,’ said Journal business editor Dennis Berman. ‘Tech is permeating every industry.’

“It’s also apparently goosing the Journal‘s finances.

“Executives from parent company News Corp. bragged to shareholders several weeks ago that “strong demand” from tech companies contributed to a 2 percent year-on-year advertising increase during the second fiscal quarter of 2015. And Journal editor in chief Gerry Baker recently told staff that the year-old tech-coverage franchise WSJD brought in nearly 5,600 new subscribers in 2014. (More on all of that later this week in our chat with Berman for Capital’s 60-Second Interview series.)

“Additionally, on page one, the Journal logo will move above the skybox that has traditionally promoted articles from the featurey Personal Journal section, but will now highlight analysis, columnists and enterprise reporting.”

Read more here.