WSJ to start selling single issues on iPad

The Wall Street Journal will start selling on Wednesday single-issue digital versions of its morning paper for $1.99 in the iTunes App store.

David Kaplan of PaidContent.org writes, “Up to now, those who downloaded the free WSJ app on the iPad could receive some free content. In order to get the full range of the WSJ’s updated news and features, you had to subscribe There will still be limitations on what the readers who choose the single-issue download can receive. In essence, they’ll just get what’s in that day’s print edition. But they’ll be able invited to get the full ‘Now Edition’ for $18 a month, which includes regular news updates.

“Right now, any current WSJ subscriber with a log in can get full access for now and they’re access to the iPad app won’t change.

“In addition, the WSJ recently began offering a digital bundle offer — so for $3.99 per week, you can get full access to WSJ.com and its suite of digital products (iPad, Android Tablet Edition, iPhone and BlackBerry apps).

“Bowen told me that she believes readers are more likely to subscribe once they had a sample of the content. This is just another variation on what’s already been offered. For example, WSJ content is available for free to users who log on to Starbucks’ digital network as part of the coffee chain’s free wifi access.”

Read more here.