Categories: OLD Media Moves

WSJ to run startup documentary series on website

The Wall Street Journal will be launching ‘WSJ Startup of the Year,’ an episodic video documentary for WSJ Live, the Journal’s online video platform.

Slated to premiere June 24, the documentary matches global business leaders and influencers with 25 innovative startups, capturing their stories from startup to success during the course of five months. Throughout the documentary, editors from The Journal, working closely with mentors and considering viewer votes, will narrow down the businesses to decide who will be the Journal’s first ‘Startup of the Year.’

The Journal has engaged nearly 30 business leaders and influencers to mentor entrepreneurs participating in the series. Startup of the Year is WSJ Live’s most expansive foray into original content programming to date.

The initial 25 startups will be announced in coming weeks. Each has been chosen by Journal editors, are based in the U.S., have a prototype or proof of concept in place, and less than $10 million in revenue.

WSJ Live is currently available on 30 platforms and generates on average between 20 and 25 million streams per month.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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