WSJ to post on Flipboard

Dow Jones & Co. announced Tuesday that The Wall Street Journal and Factiva will be available on Flipboard.

Flipboard readers can access content from the Journal starting Tuesday, while Factiva alerts will be available to Factiva subscribers by January. Both sources will be designed and formatted for optimal reading in the popular Flipboard personal magazine.

“Dow Jones is committed to providing our world-class journalism on the platform and devices of our subscribers’ choosing,” said Edward Roussel, head of products at Dow Jones, in a statement. “Flipboard provides a beautiful magazine-style reading experience, which also makes it easy to customize the way you read the Journal.”

“The beauty and ease of reading a newspaper such as The Wall Street Journal’s inspired the creation of Flipboard five years ago; therefore this Dow Jones partnership represents a milestone for the company,” said Mike McCue, Flipboard’s CEO, in a statement. “Many of our readers will be thrilled to be able to make one of the world’s most iconic names in news part of their daily reading on Flipboard.”

Flipboard readers will have access to all the sections of The Journal, updated constantly. Some content will be free to all Flipboard readers. The full edition will be available to Journal subscribers.

Launch advertisers include Breitling and Oppenheimer.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.