Categories: OLD Media Moves

WSJ to launch Japanese language edition of site

The Associated Press is reporting that The Wall Street Journal will launch later this year a Japanese language edition of its site in conjunction with partner SBI Holdings.

The AP reports, “The new offering will be the WSJ’s second non-English site in Asia and represents a major push to boost its presence in the world’s second-largest economy. Along with English, the WSJ is currently available online in Chinese, Spanish and Portuguese.

“The venture, Wall Street Journal Japan K.K., will be established mid-May with capitalization of 400 million yen ($4.1 million), SBI said in a statement. Dow Jones will own 60 percent, while SBI will hold 40 percent.

“The new company aims to launch the Japanese Web site within the year, SBI said.

“The sites main offerings are expected to include WSJ articles and columns translated into Japanese, as well as a complete lineup of the paper’s multimedia content. It will also set up a mobile service to deliver news through cell phones.”