OLD Media Moves

WSJ to launch Japan site next month

November 12, 2009

Anita Davis of Media Asia reports that The Wall Street Journal is preparing to launch its Japanese language site next month.

Davis writes, “Japan.WSJ.com will include Japanese translations of The Wall Street Journal and other Dow Jones publications’ content, as well as multimedia and mobile features.

“The site, the product of a joint-venture partnership with Japanese financial services provider SBI Holdings, will go live on 15 December, though a preview edition was launched earlier this week. The Wall Street Journal first announced its intention to launch the site in May.

“According to Dow Jones, the site will be The Wall Street Journal’s second major Asian-language site following Chinese.WSJ.com, which launched in 2002. The Chinese site claims more than 600,000 registered users, positioning it as the only foreign website to rank in the top 10 business and finance sites in China, landing a number six.

“The move parallels Dow Jones’ distribution deal with The Yomiuri Shimbun in February that has allowed the printing of The Wall Street Journal Asia in Japanese.”

Read more here.

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