The Wall Street Journal is preparing to launch a new European technology section as part of its digital expansion, reports Journalism.co.uk.
Judith Townsend writes, “Europe.wsj.com launched in February 2009 and since then has seen good growth in terms of traffic, its editor Neil McIntosh told Journalism.co.uk today.
“McIntosh, who was development editor at Guardian.co.uk before becoming launch editor of the WSJ site last year, was unable to provide regional breakdown of traffic data (WSJ.com attracts 20 million visitors each month and one million paid subscribers) but said the site had a ‘great first year.’
“The Journal is well known in the states for its technology coverage and the WSJ wanted to offer more in Europe, McIntosh said. The new section is expected to cover technology business activity in Europe, startups and entrepreneurs, and gadget and service launches.
“The new section will incorporate US content, as well as its own regional output: ‘There’s a lot of stuff coming out of there [the US] which is extremely relevant; today’s a very good example: we’ve got Walt Mossberg reviewing the iPhone 4. It’s as relevant to readers in Berlin as it is in New York.'”
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