Mike Shields of MediaWeek reports that the Wall Street Journal is set to launch Digits, a live weekday video series focused on technology.
“The show will be distributed on WSJ.com, Barrons.com, MarketWatch.com, AllThingsD.com and Dow Jones Newswires.
“Digits follows the company’s aggressive push into live content last September when it rolled out News Hub, a twice daily news series. Since then the company has taken to producing more four to five live video segments each day tied to breaking news events, as Journal audience has embrace video viewing. According to Alan Murray, deputy managing editor and executive editor, online, The Wall Street Journal Network delivered a record 5.5 million streams in January, with about a million or so views being generated by News Hub.
“‘Were really pioneering here,’ said Murray. ‘We’re doing significantly more than we have before.’ And while 90 percent or so of News Hubs views occur on demand, he believe that viewers are attracted to the show’s live feel ‘That creates a certain kind of energy, a sense of immediacy.'”
Read more here.
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