David Crook, the editor of The Wall Street Journal Sunday, gives 10 reasons why its content is celebrating its 10th anniversary this week.
1. Stick to the mission. From our first issue: “We hope that you trust us as a fearless and unbiased source of news and information about business and finance.”
2. Do what you do well. We report and write our own original stories.
3. One size does fit all. We tell you what’s going on in Washington, on Wall Street, wherever decisions are made affecting your money.
4. The numbers count. Sunday Journal appears in 61 newspapers reaching 7.8 million households. That’s three times as many homes as the daily Wall Street Journal, and 30 times the average daytime audience of CNBC.
Read more here.
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