Categories: OLD Media Moves

WSJ Sunday celebrates 15th anniversary

David Croook, the editor of the Wall Street Journal Sunday, writes about the 15th anniversary of the content that is syndicated in Sunday business sections across the country.
Crook writes, “On the second Sunday of every September, I invoke the editor’s privilege and commandeer a few inches of space to take note of our milestone and to fill you in on the current state of our enterprise—which was born and remains the largest-circulation personal-finance publication in the U.S. Current head count: 69 partner newspapers serving 6.6 million subscribers’ homes.

“So how are we doing? It’s been a pretty good year for us, highlighted in April by a pleasant design face-lift by our art director, Mark Tyner, and the return of veteran columnist Jonathan Clements.

“Mark, like me, has been with Sunday Journal since its debut. Jonathan, who rejoined us after a six-year hiatus, appeared in our first edition. And just as Mark has set the visual style of the section, Jonathan has had much to do with setting our philosophy.

“What’s that? Simple. WSJ Sunday is here to help you save money and invest it wisely. We’re the original ‘get-rich-slow’ guys.

“You won’t see stories in our pages touting hot stocks or trendy new funds, but you will see thoughtful picks (and pans) in ‘Barron’s Insight.’ You won’t see articles trying to persuade you to purchase expensive things you don’t need, but you will see smart shopping tips in Jeanette Pavini’s ‘Best Buys’ column. And you won’t see factually challenged pundits deriding this or that government program. Instead, Jennifer Waters‘s ‘Your Benefits’ column features plenty of good, useful information on how to navigate the Social Security and Medicare mazes.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.