David Croook, the editor of the Wall Street Journal Sunday, writes about the 15th anniversary of the content that is syndicated in Sunday business sections across the country.
Crook writes, “On the second Sunday of every September, I invoke the editor’s privilege and commandeer a few inches of space to take note of our milestone and to fill you in on the current state of our enterprise—which was born and remains the largest-circulation personal-finance publication in the U.S. Current head count: 69 partner newspapers serving 6.6 million subscribers’ homes.
“So how are we doing? It’s been a pretty good year for us, highlighted in April by a pleasant design face-lift by our art director, Mark Tyner, and the return of veteran columnist Jonathan Clements.
“What’s that? Simple. WSJ Sunday is here to help you save money and invest it wisely. We’re the original ‘get-rich-slow’ guys.
“You won’t see stories in our pages touting hot stocks or trendy new funds, but you will see thoughtful picks (and pans) in ‘Barron’s Insight.’ You won’t see articles trying to persuade you to purchase expensive things you don’t need, but you will see smart shopping tips in Jeanette Pavini’s ‘Best Buys’ column. And you won’t see factually challenged pundits deriding this or that government program. Instead, Jennifer Waters‘s ‘Your Benefits’ column features plenty of good, useful information on how to navigate the Social Security and Medicare mazes.”
Read more here.
