Categories: OLD Media Moves

WSJ subscriptions continue to rise

The Wall Street Journal remains the No. 1 newspaper in the U.S., according to the latest figures released Tuesday from the Audit Bureau of Circulation.

The Journal again leads all daily newspapers in total average circulation, rising 1.2 percent to 2,117,796 in March 2011 from 2,092,523 in the same month a year ago.

In addition, electronic edition subscriptions have increased 21.9 percent to 504,734 in March 2011 from 414,025 in the same month a year ago.

The paper attributed the continued growth to the investment in and enhancement of its products across the franchise.

Key initiatives include the April 2010 introduction of Greater New York; an expanded WSJ Weekend with the addition of two new sections, Review and Off Duty; and increased frequency for WSJ. magazine. From a digital perspective, initiatives include including the WSJ Tablet Editions for iPad and Android, enhanced markets coverage on WSJ.com; and the WSJ House of the Day app for iPad.

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