Categories: OLD Media Moves

WSJ still the No. 1 source for company executives

Chief executive officers pick The Wall Street Journal and its website as their No. 1 information source today — the same as 10 years ag0 — according to a new study sponsored by Domo and CEO.com.

The study also found that online is now the most prominent source of business information for CEOs. Fully 87 percent of CEOs go online for business information at least once a day, and 80 percent are willing to pay for business content they find valuable, according to the survey.

And, despite their fondness for The Journal, CEOs are gradually turning their back on traditional sources of business information.

A decade ago, nearly 25 percent of CEOs relied on local newspapers, magazines and TV for much of their information. But today, those data sources are less important to CEOs, according to the CEO.com study. Whereas 10 years ago, the digital version of the local newspaper was the preferred online news source for 15 percent of CEOs, today local newspapers do not even register on the survey.

Instead, traditional sources of business news are being replaced by aggregators such as Google News, Flipboard and Yahoo News. What’s more, CEOs are increasingly getting their news and information from social media sites like LinkedIn and Twitter, according to the study.

The study can be found here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.