WSJ stays on top with “liquid editorial”

Sean Callahan of BtoB magazine writes about how The Wall Street Journal has remained the dominant business news organiztion.

Callahan writes, “But, at its heart, the Journal remains a business publication with world-class reporting. Last year the paper won a Pulitzer Prize for editorial writing, and this year it was a finalist in two categories, including in explanatory reporting for its highly praised series exploring online privacy.

“Of course, this journalism no longer appears just in print. There’s WSJ.com, the Wall Street Journal Digital Network (which includes AllThingsD, Barrons.com, Marketwatch.com and other Dow Jones & Co. sites), mobile apps and four hours of live online video programming every business day.

“The brand has also expanded its global reach. In addition to The Wall Street Journal Europe and The Wall Street Journal Asia, the brand has websites in German, Japanese and simplified Chinese.

“‘We have a lot of things to sell,’ said Michael Rooney, the Journal’s chief revenue officer. He describes the brand’s content as ‘liquid editorial’ flowing across geographies and from print to digital to in-person events, which include such conferences as D: All Things Digital and ECO:nomics.”

Read more here.