Media Moves

WSJ starts distributing mobile version

February 22, 2007

The Wall Street Journal, with more than 800,000 paying subscribers to its Web site, began distributing an online version for mobile devices with Mdog.com, according to a short Bloomberg story.

Cell phoneThe story stated, “Subscribers can reach the mobile version of the WSJ.com Web site by entering the site name in the browser of their mobile devices, the companies said today in a statement. Non-subscribers can also gain access to the site to view parts of stories and other content, the companies said.

“Dow Jones is seeking to boost revenue from the Wall Street Journal’s online business and make it more attractive to subscribers who want to read its articles on the go, to help compensate for declines in readership of its printed versions. The Journal also introduced a new, narrower and more colorful printed format in January to save money and lure commuters.”

Read more here. The release can be found here.

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