Kira Bindrim of Crain’s New York writes Monday that The Wall Street Journal has signed a three-year deal with book publisher HarperCollins to come out with a series of tomes on business topics and the recession.
“The agreement does not require WSJ reporters to shop their narrative book ideas with HarperCollins first, although the company offers free promotion packages as an incentive to choose Harper. ‘We’re prepared to offer a boatload of advertising and marketing support for books purchased by HarperCollins that are from our folks at the Journal,’ said Rose Ellen D’Angelo, WSJ’s books and special projects director. ‘We would love to be able to participate in that.’
“The deal is similar in structure to the Journal’s current three-year agreement with Random House’s Crown division, under which Journal reporters were required to give Crown first-look at potential titles. That deal ends in March and industry insiders have long speculated Mr. Murdoch would look to build a new partnership in-house.”
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