Categories: OLD Media Moves

WSJ. sets ad, page record

John Koblin of Women’s Wear Daily reports that WSJ., the magazine of The Wall Street Journal, has set advertising and page records with its September issue.

Koblin writes, “While Sally Singer handed over her latest cover of T: The New York Times Style Magazine to the relatively unknown jazz singer Esperanza Spalding, editor Deborah Needleman is going conventional: Rachel Weisz is WSJ’s September cover girl.

“On the cover, Weisz is dressed in an Alexander McQueen herringbone trench and is standing in a pose that reveals plenty. The September issue also includes an interview with Marc Jacobs and Robert Duffy and an eight-page spread that shows off the back rooms and ateliers of Hermès.

“Needleman’s first September issue delivers some good news: WSJ clocks in at 124 total pages and 57 ad pages — both records for the three-year-old magazine. A Wall Street Journal spokeswoman said that its ad performance is a 52 percent jump over last year’s September issue.

“The issue comes out on August 27.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.