WSJ rolls out a new iPad app

Lydia Serota, the mobile editor at The Wall Street Journal, sent out the following announcement on Thursday to the staff:

We’ve rolled out an exciting update to our iPad app that incorporates the best of our iPhone curation and design. We expect this new look, featuring better visuals and story layouts, to improve the WSJ experience for some of our most engaged readers. Our iPad readers are overwhelmingly WSJ subscribers, and they spend a substantial amount of time with the app every time they open it.

NEW:

Platform editors in New York, London and Hong Kong curate our apps 24/7 and also work with our partners in Product, Design & Engineering on updates to our mobile products like the one we just launched.

We hope you’ll check it out and spend some more time in our WSJ apps, where our members are reading us.

Here’s how to navigate to the new design (the changes don’t affect the In Today’s Paper editions):

On your iPad, select Latest News via the issues menu in the top lefthand corner or the red button in the Market Data strip.

Download the WSJ app if you haven’t already:

https://itunes.apple.com/us/app/the-wall-street-journal/id364387007?mt=8