OLD Media Moves

WSJ revamps European edition

October 27, 2009

The Wall Street Journal is changing its European edition to include new analysis features and columnists as well as a new front page design, in a move to attract more readers and advertisers, executives at the newspaper said Tuesday.

Lilly Vitorovich of Dow Jones Newswires writes, “The changes also include easier navigation, a more simplified layout, and more use of colour. The paper will also launch a series of new, eight-page special reports designed to provide executives with detailed information and insight on topics and themes of European concern.

“As a result of the changes to the European edition, which competes against Pearson PLC’s Financial Times, the U.S. edition of the The Wall Street Journal will no longer be printed or distributed in London. The final issue of the U.S. edition, which was launched in London in April last year, will be on Nov. 16. All subscribers will be offered replacement subscriptions to the European print and online editions.

“The changes, effective Nov. 17, follow developments at the European paper over the past year, including editorial and management expansion, the recent launch of Europe.wsj.com, new mobile content delivery via BlackBerry and iPhone devices as well as the integration of journal and Dow Jones Newswires newsrooms in key European centres.”

Read more here.

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